WOO Sports

WOO Sports Launches The First Interactive Game for Wakeboarders

Arlin Ladue

WOO Sports launches WOO 2.0, the first interactive game with trick detection technology exclusively designed for wakeboarding and kiteboarding

Boston, Massachusetts – August 15, 2016

WOO Sports is thrilled to announce the launch of WOO 2.0, the interactive game with trick detection technology exclusively designed for wakeboarding and kiteboarding.  The WOO is loaded with artificial intelligence, the WOO 2.0 sensor captures and scores your kicker and wake hits and air tricks in a revolutionary new way.  A machine learning system identifies the trick performed, and scores it based on its difficulty, how big you went, and how well you landed it.  S-Bend, Tantrum to blind or a massive frontside 1080 - the WOO Tricktionary captures it all.  The WOO 2.0 sensor itself is shockproof, waterproof, corrosion-resistant and easy to use. After a session, the sensor is paired with the rider’s phone or tablet via Bluetooth to see their session details and share it with the community riders.  Challenge yourself, earn badges for your achievements, see how you stack up against your buddies at your spot, lake or local cable park, and challenge riders worldwide on the WOO leaderboards.  It’s like Tony Hawk skateboarding for the real world!

WOO 2.0: Wake is perfect for developing the fundamental skills in a young wakeboader, and progress them through the WOO Tricktionary trick by trick. The game helps them stay engaged with the sport and build their confidence to progress. For the more experienced riders, WOO is a new way to push their riding and make every session count. Increase your Session Score by taking your tricks a little bigger, landing smoother, and mastering more difficult variations of a trick. The game rewards the riders that can do a trick switch and regular, toeside and heelside, and backside and frontside. We bring all the addictive elements of a video game into the real world, to win at WOO you have to ride.  Get in the game!

The WOO 2.0 package, includes WOO sensor, mount, charger and app retails for $249. iOS will start shipping on September 15th, Android on November 15th. Early bird pre-orders are available today at woosports.com/wake


About WOO Sports
WOO Sports began in 2013 in Boston, Massachusetts with the goal of turning action sports into an online game. The first game was developed for kiteboarders, where riders would compete based on how high they boosted off the water. The platform now has over 7,000 riders and 100,000 kite sessions on the water. Kiteboarding competitions have adopted the WOO as a way to judge big air events and Red Bull uses the sensor in their annual King of the Air in Cape Town, South Africa to log every rider’s session during the event.

At WOO, we live and breath action sports. Kiteboarding and wakeboarding are an incredible way to experience mindfulness and flow in the natural world. These sports create healthy, happy people and communities that share a common passion. Yet when we see how technology and games are shaping the way we spend our free time, too many experiences involve being head down on your phone or sunk in the couch, disconnected from the world.   WOO Sports is all about reimagining the way we use technology to make our favorite sports more fun and engaging. 

Media Inquiries
Brooke Bastain
WOO Sports
310.463.4482 (mobile)